February Intake 2025Admission for February Intake 2025 is now open. More courses will be open to application soon.

Bachelor of Marketing

Level: Bachelors Degree(MNQF Level 7)
Duration: 3 years(6 Semesters)
Modes: Available Modes (Full-Time)
Course Fee: Course FeeMVR 31,530 (Applicable for Free First Degree Scheme)

current Intake: February Intake 2025
Campus: Male' (Full-Time (Evening))

Overview

The Bachelor of Marketing program is meticulously designed to equip students with the essential skills and knowledge required for a successful career in the field of marketing. Throughout the course, students will gain a comprehensive understanding of strategic marketing concepts and learn how to apply them effectively to various business activities. Additionally, the program focuses on developing students' communication skills, teamwork abilities, critical and analytical thinking, problem-solving capabilities, and research skills, enhancing their overall proficiency as marketing professionals. The structure is modelled on marketing degrees offered by well-known universities in UK, Australia and New Zealand to enable benchmarking. It allows graduates of this course to progress to post graduate study in marketing and related fields at an overseas university. Some subjects from our existing diploma and degree programs have been incorporated into Bachelor of Marketing. Therefore, the students who are doing this course will have the opportunity to switch to other courses offered at this faculty and advanced standing may be granted to the subjects studied in Bachelor of Marketing."

Entry Requirements

General Entry

i) Two passes at GCE AL/HSC including one GCE A Level subject AND English Language qualification or equivalent or satisfactory performance in a English Competency Test (ECT) given by MNU OR
ii) Pass in MNU certificate 4 Foundation Studies target program OR
iii) Attainment of a Level 4 qualification in a related field and an English language qualification or equivalent or satisfactory performance in an English Competency Test (ECT) given by MNU

General Notes

Entry requirements are indicative. Depending on the sequence and the number of applications received, all qualifying students may not gain entry.
Circumstances may require the University to defer or cancel some courses, especially when the minimum class size (10 for certificate & diploma courses, 15 for Degrees courses) is not achieved.
Passes at GCE OL/SSC and HSC is considered to be grades "C" or above and passes at GCE AL is considered to be the grades "E" or above.

Structure

Semester 1

Type	Code	Name	Prerequisites	Credit Points	Fee (MVR)
CORE	BUS103 Business Communication (CORE)	Business Communication	-	15 Business Communication (CORE) (15) (15)	1,320 1,320
CORE	MGT115 Management and Organization (CORE)	Management and Organization	-	15 Management and Organization (CORE) (15) (15)	1,320 1,320
CORE	MKT101 Introduction to Marketing (CORE)	Introduction to Marketing	-	15 Introduction to Marketing (CORE) (15) (15)	1,320 1,320
CORE	STA117 Business Statistics (CORE)	Business Statistics	-	15 Business Statistics (CORE) (15) (15)	1,245 1,245
Semester Total				Semester Total	60	5,205 5,205

Semester 2

Type	Code	Name	Prerequisites	Credit Points	Fee (MVR)
CORE	ACC107 Management Accounting (CORE)	Management Accounting	-	15 Management Accounting (CORE) (15) (15)	1,320 1,320
CORE	CPT113 Multimedia Technology (CORE)	Multimedia Technology	-	15 Multimedia Technology (CORE) (15) (15)	1,245 1,245
CORE	ECO109 Business Economics (CORE)	Business Economics	-	15 Business Economics (CORE) (15) (15)	1,320 1,320
CORE	LAW103 Business Law (CORE)	Business Law	-	15 Business Law (CORE) (15) (15)	1,320 1,320
Semester Total				Semester Total	60	5,205 5,205

Semester 3

Type	Code	Name	Prerequisites	Credit Points	Fee (MVR)
CORE	MGT215 Project Management (CORE)	Project Management	MGT115	15 Project Management (CORE) (15) (15)	1,320 1,320
CORE	MKT201 Marketing Management (CORE)	Marketing Management	MKT101	15 Marketing Management (CORE) (15) (15)	1,320 1,320
CORE	MKT213 Integrated Marketing Communication (CORE)	Integrated Marketing Communication	MKT101	15 Integrated Marketing Communication (CORE) (15) (15)	1,320 1,320
CORE	MKT215 Direct Marketing (CORE)	Direct Marketing	MKT101	15 Direct Marketing (CORE) (15) (15)	1,320 1,320
Semester Total				Semester Total	60	5,280 5,280

Semester 4

Type	Code	Name	Prerequisites	Credit Points	Fee (MVR)
CORE	MGT217 Consumer Behavior (CORE)	Consumer Behavior	MKT101	15 Consumer Behavior (CORE) (15) (15)	1,320 1,320
CORE	MKT205 Marketing Research (CORE)	Marketing Research	MKT101	15 Marketing Research (CORE) (15) (15)	1,320 1,320
CORE	MKT217 Advertising and Promotion (CORE)	Advertising and Promotion	MKT101	15 Advertising and Promotion (CORE) (15) (15)	1,320 1,320
ELECTIVE	Elective (200 Level) (ELECTIVE)	Elective (200 Level)	Refer below	15 Elective (200 Level) (ELECTIVE) (15) (15)	1,320 1,320

Semester 5

Type	Code	Name	Prerequisites	Credit Points	Fee (MVR)
CORE	BUS307 Business Research Method (CORE)	Business Research Method	STA117 & MGT115	15 Business Research Method (CORE) (15) (15)	1,320 1,320
CORE	MKT301 International Marketing (CORE)	International Marketing	MKT101 & MKT201	15 International Marketing (CORE) (15) (15)	1,320 1,320
CORE	MKT303 E-Marketing (CORE)	E-Marketing	MKT101 &MKT205 or BUS307	15 E-Marketing (CORE) (15) (15)	1,320 1,320
ELECTIVE	Elective (300 Level) (ELECTIVE)	Elective (300 Level)	Refer below	15 Elective (300 Level) (ELECTIVE) (15) (15)	1,320 1,320
Semester Total				Semester Total	60	5,280 5,280

Semester 6

Type	Code	Name	Prerequisites	Credit Points	Fee (MVR)
CORE	MKT305 Services Marketing (CORE)	Services Marketing	MKT101	15 Services Marketing (CORE) (15) (15)	1,320 1,320
CORE	MKT309 Brand Management (CORE)	Brand Management	MKT101	15 Brand Management (CORE) (15) (15)	1,320 1,320
CORE	MKT311 Applied Project* (CORE)	Applied Project*	Refer below	30 Applied Project* (CORE) (30) (30)	2,640 2,640
Semester Total				Semester Total	60	5,280 5,280
Semester Total				Semester Total	60	5,280 5,280

Elective

Type	Code	Name	Prerequisites	Credit Points	Fee (MVR)
ELECTIVE	BUS205 International Business (ELECTIVE)	International Business	-	15 International Business (ELECTIVE) (15) (15)	1,320 1,320
ELECTIVE	HRM201 Human Resource Management (ELECTIVE)	Human Resource Management	-	15 Human Resource Management (ELECTIVE) (15) (15)	1,320 1,320
ELECTIVE	ACC209 Financial Management (ELECTIVE)	Financial Management	-	15 Financial Management (ELECTIVE) (15) (15)	1,320 1,320
ELECTIVE	MKT211 Sales Management (ELECTIVE)	Sales Management	-	15 Sales Management (ELECTIVE) (15) (15)	1,320 1,320
ELECTIVE	MGT305 Strategic Management (ELECTIVE)	Strategic Management	-	15 Strategic Management (ELECTIVE) (15) (15)	1,320 1,320
ELECTIVE	ACC309 Corporate governance and Professional Ethics (ELECTIVE)	Corporate governance and Professional Ethics	-	15 Corporate governance and Professional Ethics (ELECTIVE) (15) (15)	1,320 1,320
ELECTIVE	MGT335 E-Business Management (ELECTIVE)	E-Business Management	-	15 E-Business Management (ELECTIVE) (15) (15)	1,320 1,320

Course Total

360 CP

Total: 31,530

31,530

Careers

Marketing Coordinator/Marketing Assistant Brand Manager Digital Marketing Specialist Advertising Account Executive Market Research Analyst Social Media Manager Sales Representative Public Relations Specialist Event Planner Marketing Analyst Market Research Consultant E-commerce Specialist Retail Manager Product Manager Account Manager